WhatsApp adds new tools to help businesses easily communicate with customers

By Anuj Sharma - August 2, 2018
whatsapp-business
Few businesses may soon be able to provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue. ....

Facebook-owned WhatsApp has expanded its support for businesses by introducing new tools to help them easily communicate with their customers. Here's how people can now connect with a business:

Now when you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp. Users will soon see a click-to-chat button on a website or Facebook ad to quickly message a business.

Few businesses may soon be able to provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.

“With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don't get cluttered. In addition, messages will remain end-to-end encrypted and you can block any business with the tap of a button,” the company said in a blog post.

In January, WhatsApp today rolled out a standalone business app. The WhatsApp Business app is free-to-download Android app for small businesses and will make companies connect with 1.3 billion users to chat with businesses that matter to them.

The app includes business profiles to help customers with useful information such as a business description, email or store addresses, and website; messaging tools to save time by replying quickly to frequently asked questions, greeting messages that introduce customers to your business; messaging statistics to review simple metrics like the number of messages read to see what's working.

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  • WhatsApp
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  • Android