China’s Xiaomi and Bollywood actor Hrithik Roshan’s fitness brand HRX today signed a strategic business partnership to boost the fitness wearable category in India. Together they have launched Mi Band - HRX Edition.
Mi Band - HRX Edition will be available on Mi.com and Mi Home stores, starting from September 18, at Rs 1,299. The band will also be available across Flipkart, Amazon, and Myntra, starting September 20.
Mi Band HRX Edition will also be available for a special preview sale at Curefit in Bengaluru, on the Curefit app and all Cult fitness centres between September 18 – 20.
Mi Band - HRX Edition is an adaptation of Xiaomi’s Mi Band 2 for Indian Mi fans. Xiaomi sold over 3.5 million units of Mi Band 2 the second quarter of 2017, as per IDC. Xiaomi now stands tall with the top spot in wearable vendors worldwide with 13.4 per cent as per IDC Q2 report.
Mi Band - HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
“With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band - HRX Edition makes it a perfect fitness device for all,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.
“I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands - HRX Edition is an opportune decision as they are in sync with our philosophy,” added Hrithik Roshan, Founder, HRX.