While the ongoing coronavirus pandemic has temporarily shut off physical interactions, meetings and events, many businesses are shifting to digital sources such as videos to make and maintain connections.
And for businesses who don’t have necessary resources required to create videos from scratch, YouTube Video Builder can help. The YouTube Video Builder is a free beta tool that animates static assets (images, text and logos) with music from its library. Businesses can select from a variety of layouts based on their message and goals, customise colours and font and quickly generate a short YouTube video (6 seconds or 15 seconds).
‘Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability. With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed, whether through an advertising campaign, website or email,’ Google said in a blog post.
Watch the below view to see how this works or read this guide.
As different businesses have different creative or advertising needs, for example, a restaurant owner would want to highlight changing hours or promotions in its communication or a supermarket may highlight new services like curbside pickup. The YouTube Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos.
If you’re interested in trying the Video Builder beta, you can sign up for access here. Google says it will process requests as soon as possible and would notify you via email once your access is granted.
‘If you have a Google team, please request access through them,’ Google added.