Artificial intelligence has already deeply invaded the world of smartphones and is no longer a trope to be used in science fictions. Chinese tech giant, Huawei is confident, in fact, more than confident, that it is well positioned to drive the era of intelligent smartphones in India, according to a top executive of company.
‘Indian consumers are the most technology savvy in the world and they want the best-in-class experience from their smartphones. We always put customers at the heart of all of our innovations and strive to create something truly meaningful. The Indian R&D team is constantly working towards not only offering distinctive user experience but also enhancing the way consumers connect with one other,’ Tornado Pan, Country Manager (Huawei Brand), Consumer Business Group, Huawei India, told Xite.
In line with its India push, the company brought, for the first time, the premium Mate 20 Pro in India in December last year.
‘With the Mate 20 Pro, our endeavour is to create value for our Indian customers, offering the most innovative smartphone technology and premium design as a differentiator in the market. It offers consumers a compelling combination of powerful AI, flagship performance, longer battery life, advanced security, a greater videography experience and more – all wrapped up in a sophisticated flowing design,’ added Pan.
The biggest advantage of Huawei over its competition right now is the momentum and solid portfolio of products, along with deep expertise in R&D. In fact, Huawei was recently declared the fifth largest spender on R&D by the 2018 EU Industrial R&D Investment Scoreboard.
With Mate 20 Pro, Huawei has pushed the camera capabilities even further and given the world a smartphone camera never heard of before. Building on the foundation of the camera system of Huawei P20 Series, Huawei augmented the Huawei Mate 20 Pro with a powerful addition – 16mm Leica ultra-wide angle lens.
‘With this smartphone, we have leveraged powerful AI processing capabilities so that the upcoming Mate series smartphone will be able to be used for professional filmmaking. The Mate 20 line-up features preset modes such as AI Colour, Vintage, Fresh, Suspense and Background Blur. Additionally, AI Spotlight Reel identifies clips with a shared theme and autogenerates a montage, made entirely of highlights,’ Pan emphasised.
While cameras/DSLRs will always have their place in the hearts of consumers for a more detailed photography, with the unprecedented surge in popularity of photo- and video-based social media platforms, there is also a surge in the idea of capturing all moments of life – something that’s possible only with smartphones.
Huawei understands the need to have phones with high-end cameras that can capture all aspects of one’s life, and the Mate 20 Pro is one of the phones that can meet the demands for digital contents of today’s users.
In the global smartphone market, Huawei has gone from being dismissed as a statistical ‘other’ to ranking among the top three players in the world. In the second and third quarters of 2018, Huawei became the world's second largest smartphone manufacturer, with a global market share of 14.6 per cent.
The company further believes that foldable smartphones can be the next frontier in enhancing user experience and has already set in motion plans to launch its first foldable smartphone by mid-2019.
In this regard, Pan says that through the common understanding of user demands on the Android mobile operating system, it would not be a challenge to provide the best possible experience for EMUI users on a flexible screen format. He further adds, ‘we are off to a great start in the market and are confident that the coming years are going to be equally exciting for us.’