One-size-fits-all approach is no longer enough, says Samsung President

By Xite - March 6, 2019
In both the premium and affordable category, Samsung has seen tremendous success in the country, with the Galaxy series of devices. The company has captured more than half of the market share in the p....

According to Samsung President DJ Koh, a one-size-fits-all approach is no longer enough in India and millennial and Gen Z consumers want choice which is why Samsung is committed to bring products across various price spectrums to satiate needs of different consumers.

Koh, who is visiting India for his second successive flagship launch after the Galaxy Note 9 launch in August of 2018, said he was really excited to be back in India, among millions of Samsung fans.

“Nowhere is this more apparent than right here in India, where we have invested heavily. We are the only device maker that is truly ‘Made in India’. We have been making phones here locally since 2007 at the World’s Largest Mobile Factory in Noida. And India is home to our Largest Experience Store, which we opened in September 2018 – in Bengaluru,” said Koh.

In India, as more and more consumers are embracing the age of digital transformation, Samsung is focused on consumers, and is the only global company in India that caters to smartphone needs of consumers across the spectrum. In India, Samsung manufactures basic feature phones, as well as next generation smartphones such as the Galaxy S10.

In January, India was the first market to get the powerful new Galaxy M series.

“Designed specifically for tech savvy millennials, our India-first Galaxy M series has had a great positive response from consumers. By listening and responding to your feedback we are creating meaningful innovation that meets the needs of the market,” added Koh.

The company today launched Galaxy S10 Plus, Galaxy S10 and Galaxy S10e smartphones in India that come with improved ergonomics, refined camera and a more appealing design.

Koh further said Samsung’s vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously. “By harnessing the power of 5G and AI we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.”

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