Samsung Electronics has launched its next-generation QLED 8K line at CES 2020 and it will be showcased at the annual event for the next four days. The 2020 QLED 8K lineup provides consumers with smart home integration, and leverages the power of enhanced AI technology to improve audio, video and smart capabilities. The TVs also offer Tizen-powered smart features that allow consumers to use voice commands and access other features like Tap View, Digital Butler and Samsung Health.
The Samsung Q950TS QLED 8K TV is the company’s flagship device. Thanks to its minimalistic bezel design, it offers a screen-to-body ratio of nearly 99 per cent. Samsung says that when watching from about ten or fifteen feet away, consumers can experience an Infinity Screen effect where the bezels seem to disappear.
The Q950 is only 15mm thin across the entire display and it meets the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.
Based on powerful Samsung semiconductor technology, the TV’s Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyse and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.
The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.
The Q950 features speakers on every side of the display, as well as sub-woofers in the back. It has Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen. The TV can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Samsung will offer multiple voice assistant options -- Bixby, Amazon Alexa and Google Assistant -- into Samsung’s 2020 QLED 8K line.