iPhone 11 has become the second-best selling model globally for 2019 despite it being launched in September, Counterpoint Research has said, adding that 2018’s affordable offering by Apple, the iPhone XR, remains the most selling smartphone in the world in 2019. According to Counterpoint Research’s Market Pulse, the milestone achieved by the iPhone 11 also indicates the impact of the new iPhone series during the holiday season in Q4. In fact, out of the top ten models, Apple captured six places with iPhone XR capturing a 3 per cent market share.
Apple is followed by Samsung with three models, all from its A series, among the top 10. The success of A-Series is attributed to the features like OLED display, multiple cameras and in-display fingerprint sensor at an affordable price point. ‘The revamp of A series has paved the way for a successful mid-tier strategy for Samsung,’ the market research firm said. Apart from Samsung and Apple offerings, Oppo A5 was the only smartphone that made it to the top 10 list.
Within the regions, the top selling models in Asia Pacific (APAC) were from Oppo. In Europe, the Middle East and Africa (EMEA) and Latin America (LATAM) they were from Samsung, and in North America (NAM) they were from Apple. The Tim Cook-led company captured all the top five places in NAM, while Samsung captured all five in the Middle East and Africa. Further, the combined share of the top five models in NAM is nearly 30 per cent -- the highest among all regions.
Huawei, the second-largest player in the global smartphone sales, had no models in the top 10 globally. The company had its P30 in the top five models in China. Realme entered the top five in Rest of Asia Pacific (RoAPAC) for the first time ever with its Realme C2. This was driven by strong growth in the India and South-East Asia (SEA) market. In fact, Realme was the fastest growing brand globally for CY 2019 (426 per cent YoY). The top 10 models alone captured approximately 15 per cent of the global smartphone sales. 5G contributed to only 1 per cent sales in 2019.
Images: Counterpoint Research