Vivo top brand in 10k-15k segment in Q3 2019: GFK

By Xite - November 20, 2019
According to market research institute GFK, China's Vivo registered an a huge 48 per cent growth in volume and 33 per cent growth year-on-year in value in the third quarter of 2019.

Chinese tech giant Vivo recorded its highest ever market share of 22.5 per cent in terms of value and 21.4 per cent in terms of volume in September 2019. The company emerged as the top brand in 10k-15k price point in the third quarter of 2019, says Germany-based market research institute GFK.

Additionally, the first model under the recently launched S-series – Vivo S1 – emerged as the highest-selling model in 15k-20k price segment in September, said GFK. Vivo secured 48 per cent growth in terms of volume and 33 per cent growth in terms of value at a time when the industry grew at 11 per cent and nine per cent in volume and value, respectively.

‘Customer-centricity has been the key USP of Vivo and continues to be the core of our growth and success in India. Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgement of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience,’ said Nipun Marya, Director-Brand Strategy, Vivo India said,

Last month, Vivo launched the Z1x in 8GB RAM at Rs 21,990. Apart from the upgrade in the RAM, rest all the other things are similar as in the previous generation Z1x (Review). The smartphone is armed with the Qualcomm Snapdragon 712AIE chipset and offers a 4,500mAh battery with 22.5W vivo FlashCharge.

For photography, the Z1x comes with an AI-powered triple rear camera setup consisting of a 48MP primary camera, 8MP super wide-angle camera and a 2MP depth camera. There is a 32MP selfie camera at the front.

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