Aiming to stay a step ahead in innovative features, as well as to time them to the market appropriately to grab consumer attention, Samsung will continue to exploring dynamic visual features, given their unique appeal to the young generation of consumers, as well as integrate new technologies like AR (augmented reality) and AI (artificial intelligence) into our Galaxy series of smartphones, Taihoon Kim, a member of Samsung’s Global Product Planning Group, has emphasised.
From AR Emoji to Super Slow-mo video to Live Translations to AKG-tuned stereo sound, Samsung recently launched Galaxy S9 and S9+ smartphones -- designed to transform how users communicate with as well as share and experience the world. Both the devices now come with a new dual aperture lens, super slow-mo video capabilities and personalised AR Emojis.
When designing the camera, our team focused on three key points. It needed to be capable of recording dynamic video – the type of content that the younger generation loves to consume; it needed to be able to capture low-light photos, which should be a fundamental feature of any camera; and it needed to be easy to use and offer fun new features, like AR Emoji, the company said.
With super slow-mo in Galaxy S9 and S9+, users can shoot with 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favourite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.
Also, the dual aperture lens in the rear camera (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, allowing you to take crisp and clear photos.
As consumers nowadays like to express themselves with emojis and stickers, Samsung AR emojis is one of most loved feature of Galaxy S9 and S9+ users.
“Going forward, it’s our duty to constantly look for ways to improve on ‘basic’ features – those that we use every day – while also identifying brand new functions,” the company added.