Amazon has released a list of products that were the most popular on the e-commerce platform in 2019. The list includes smartphones, televisions, smartwatches/fitness trackers, and Amazon products like Echo devices and FireTV Stick. In the smartphone category, Redmi and Samsung grabbed most spots on the list. Xiaomi and Samsung are also favourite brands in the television department, and they both feature in the wearable section as well.
Xiaomi spin-off brand Redmi was the top favourite brand in 2019, with the Redmi 6A, Redmi 7, Redmi Y2, and Redmi Y3 featuring in the list. Two other smartphones, the Mi A2 and Mi A3, were also amongst the favourite devices on the e-commerce platform. It seems that Samsung’s change in strategy was a hit, as the South Korean company’s offerings the Galaxy M20, Galaxy M30, and the Galaxy M30s also feature in the list.
OnePlus betted big on the OnePlus 7 Pro with high-pricing as compared to previous models, and it was successful. Both the OnePlus 7 and OnePlus 7 Pro made it to the most popular smartphone list. The company also launched a refresh of those models, the OnePlus 7T (Review) and OnePlus 7T Pro, in the second half of 2019. OnePlus continued its leadership in the Indian premium smartphone segment with a market share of 35 per cent in the third quarter of 2019 (Counterpoint Market Monitor Service). Thanks to the success of the OnePlus 7T and OnePlus 7T Pro, the brand has emerged as one of the fastest-growing smartphone brands in India.
Apple iPhone XR also features in the list. This affordable offering by Apple was the best selling smartphone in the third quarter of 2019 globally, according to Counterpoint Research. The model captured 3 per cent of market share in the quarter. In fact, except for the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018. The XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the bestselling model for Apple across all regions.
The television market became more exciting after OnePlus entered into the segment. While Xiaomi, Samsung, and LG were the most popular brands, Sanyo, TCL, and OnePlus TV also grabbed spots on the Amazon list. Xiaomi’s Mi 55-inch & 50-inch Android 4K TV, the Samsung 40-inch Full HD Smart TV & Samsung 43-inch 4K TV, and the LG 43-inch 4K TV & LG 32-inch Smart TV were the most popular models. The Vu 32-inch Ultra Android TV, Sanyo 32-inch Android TV, TCL 55-inch 4K TV with built-in Alexa, and the recently-launched OnePlus 55-inch QLED TV also made it to the list.
Xiaomi’s Mi Band 4, the Samsung Galaxy Watch 42mm, Amazfit GTS, and Apple Watch Series 5 were the most popular smartwatches on Amazon India in 2019. While the Mi Smart Band 4 comes with a 39 per cent larger AMOLED full touch display than its predecessor, the Samsung Galaxy Watch 42mm sports a Gorilla Glass and is water resistance up to 50 metres. The second most affordable device in the lot, the Amazfit GTS, comes with a 1.65-inch 340 PPI AMOLED display with customisable widgets and metallic design, with 5 ATM water resistance. The Apple Watch Series 5 comes with an always-on Retina display, new location services, a built-in compass, and international emergency calling.
Echo Dot, Echo Show 5, FireTV Stick and Kindle Paperwhite were amongst the top-selling Amazon devices in 2019.